{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":null,"page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"From Portugal with Love: Talking Sound and Story with Humberto Franco","slug":"from-portugal-with-love-talking-sound-and-story-with-humberto-franco","published_at":"2025-12-10T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/from-portugal-with-love-talking-sound-and-story-with-humberto-franco","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/audio-branding/from-portugal-with-love-talking-sound-and-story-with-humberto-franco/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/f11dfadc-090b-41b7-a3d9-194cfca0ba05.mp3","summary":"“ I think sound is important because I believe it's the first sense that we develop even before we're born. And it's a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel if it's a big space, if it's an open space, a closed space. So I think it's our most basic feeling instinct that we have, and I remember, before my daughter was born, I would sing for her and her mom’s belly, would move. She would react to sound even before she was born. Yeah, so that's why I think sound is really, really important in everything.” – Humberto Franco   This episode’s a little different than most of our podcasts here at Audio Branding . Instead of a conversation in my studio, this one follows my journey through Portugal, exploring the soundscapes of the Douro vineyards and a boat ride in Aveiro to the hustle and bustle of the Porto airport. This episode also features a very special guest. Humberto Franco is the producer and editor of Audio Branding: The Hidden Gem of Marketing , and he’s a professional, multilingual voice actor, a proud dad, an audio, video, and podcast editor and producer, and self-professed computer geek. We had a chance to catch up during my trip to Europe, and I know firsthand that Humberto has a great deal of insight into the power of sound, from how he approaches video and audio editing to his thoughts on how sound shapes every aspect of our lives. Stay tuned for a fascinating conversation about Humberto’s perspective as an editor and a behind-the-scenes look at Audio Branding itself, framed against the lively audio backdrop of the sights and sounds of Portugal.   As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions…","meta_description":"“ I think sound is important because I believe it's the first sense that we develop even before we're born. And it's a way of knowing things, knowing the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1365,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/from-portugal-with-love-talking-sound-and-story-with-humberto-franco/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/from-portugal-with-love-talking-sound-and-story-with-humberto-franco.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}