{"podcast":{"title":"Audio Branding","slug":"audio-branding-402887","podcast_index_feed_id":402887,"rss_url":"https://feeds.captivate.fm/audiobranding/","website_url":"https://audiobrandingpodcast.com","image_url":"https://artwork.captivate.fm/a3c78cd7-ff63-4cdb-bfe9-5513168efbcc/2eUJwP7BxLzyAekHVPpvevbT.jpg","author":"Jodi Krangle","episode_count":300,"summary":"Keeping a consistent sound in how you present your company really is the \"hidden gem\" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy","last_synced_at":"2026-09-02T20:19:28.732028+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887"},"episode":{"title":"Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling","slug":"branded-podcasts-how-brands-earn-attention-and-build-trust-neil-cowling","published_at":"2026-07-22T10:00:00+00:00","page_url":"https://stenobird.com/podcast/audio-branding-402887/branded-podcasts-how-brands-earn-attention-and-build-trust-neil-cowling","show_page_url":"https://stenobird.com/podcast/audio-branding-402887","url":"https://voiceoversandvocals.com/blog/audio-branding/branded-podcasts-how-brands-earn-attention-and-build-trust-neil-cowling/","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/aaefc854-5936-44ef-b066-ced58dd1af52.mp3","summary":"“ So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and brands are trying to catch your attention for three seconds. And they feel like that’s a triumph. If you’ve stopped scrolling for just three seconds and looked at their thing, it doesn’t really matter if you’ve clicked through. And so, in an age where attention is so valuable, podcasting creates a level of attention that no one else except cinema can compete with.” – Neil Cowling This episode’s guest is the founder of Fresh Air, the leading branded podcast agency in the UK and the most awarded podcast company in Europe. Before getting into podcasting, he spent years creating documentaries and promotional campaigns for some of the BBC’s biggest shows, such as Doctor Who , the Olympics, and Luther . He’s one of the UK’s leading experts in how to use audio to build a brand’s unique tone of voice, creating work that drives client results and provides entertainment for listeners. His name is Neil Cowling, and we’ll be discussing how brands can earn real attention, balance creativity with business goals, and use sound to connect more deeply with audiences. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the bes…","meta_description":"“ So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nua…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/branded-podcasts-how-brands-earn-attention-and-build-trust-neil-cowling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/audio-branding-402887/branded-podcasts-how-brands-earn-attention-and-build-trust-neil-cowling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}