{"podcast":{"title":"Associations Thrive","slug":"associations-thrive-5756942","podcast_index_feed_id":5756942,"rss_url":"https://feeds.captivate.fm/associations-thrive/","website_url":"https://www.matrixgroup.net/associations-thrive-podcast/","image_url":"https://artwork.captivate.fm/d7b8bee9-a4ea-4d53-9590-cb5dd05e76cf/AEgteUQAHsjBcEekDEHb6bJU.jpg","author":"Joanna Pineda","episode_count":195,"summary":"This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.","last_synced_at":"2026-09-17T22:17:12.223809+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942"},"episode":{"title":"195. Sheri Jacobs, CAE, CEO of Avenue M Group, on The Unexpected Power of Boundaries, Smart Risk-Taking, and Innovation","slug":"195-sheri-jacobs-cae-ceo-of-avenue-m-group-on-the-unexpected-power-of-boundaries-smart-risk-taking-and-innovation","published_at":"2026-09-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942/195-sheri-jacobs-cae-ceo-of-avenue-m-group-on-the-unexpected-power-of-boundaries-smart-risk-taking-and-innovation","show_page_url":"https://stenobird.com/podcast/associations-thrive-5756942","url":"https://www.matrixgroup.net/associations-thrive-podcast/","audio_url":"https://episodes.captivate.fm/episode/aebf5fb2-4308-42b9-92fc-72fcd88ef8f3.mp3","summary":"What if the thing holding your team back from innovation isn’t too many constraints, but too few? And how can associations create clear boundaries that give staff the confidence and freedom to experiment, learn, and move faster? In this episode of Associations Thrive, host Joanna Pineda interviews Sheri Jacobs, CEO of Avenue M Group, keynote speaker, and best-selling author. Sheri discusses: How AI is making information and education easier and faster to access, but associations have an important advantage: trust and reliability. The premise behind Sheri’s newest book, The Unexpected Power of Boundaries : “Growth happens at the speed of clarity,” and clarity comes from well-defined boundaries. Why telling teams to “think outside the box” can actually inhibit creativity. Unlimited choices can overwhelm people and cause them to default to familiar ideas. How leaders can define the why and the what—including the constraints—while giving their teams freedom to determine the how. Why leaders should reverse the speaking order in meetings. When senior leaders speak first, others tend to fall in line; inviting junior and frontline staff to speak first can surface ideas from people closest to members and customers. The important distinction between risk tolerance and risk capacity. Risk tolerance is about comfort; risk capacity is about how much an organization can actually afford to experiment, fail, learn, and recover. Why simply telling employees to “take risks” isn’t enough. Innovation happens when organizations combine psychological safety with clear boundaries around where experimentation is safe. How the “Best New Mistake Award” can encourage experimentation by celebrating employees who tried something, failed, learned from it, and used the learning to move the organizat…","meta_description":"What if the thing holding your team back from innovation isn’t too many constraints, but too few? And how can associations create clear boundaries that gi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2258,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/associations-thrive-5756942/episodes/195-sheri-jacobs-cae-ceo-of-avenue-m-group-on-the-unexpected-power-of-boundaries-smart-risk-taking-and-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/associations-thrive-5756942/195-sheri-jacobs-cae-ceo-of-avenue-m-group-on-the-unexpected-power-of-boundaries-smart-risk-taking-and-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}