{"podcast":{"title":"Associations Thrive","slug":"associations-thrive-5756942","podcast_index_feed_id":5756942,"rss_url":"https://feeds.captivate.fm/associations-thrive/","website_url":"https://www.matrixgroup.net/associations-thrive-podcast/","image_url":"https://artwork.captivate.fm/d7b8bee9-a4ea-4d53-9590-cb5dd05e76cf/AEgteUQAHsjBcEekDEHb6bJU.jpg","author":"Joanna Pineda","episode_count":195,"summary":"This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.","last_synced_at":"2026-09-17T22:17:12.223809+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942"},"episode":{"title":"193. Carlos Cardenas, CAE, President of Association Latinos, on Leadership, Cultural Superpowers, and Hispanic Heritage Month","slug":"193-carlos-cardenas-cae-president-of-association-latinos-on-leadership-cultural-superpowers-and-hispanic-heritage-month","published_at":"2026-09-03T10:00:00+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942/193-carlos-cardenas-cae-president-of-association-latinos-on-leadership-cultural-superpowers-and-hispanic-heritage-month","show_page_url":"https://stenobird.com/podcast/associations-thrive-5756942","url":"https://www.matrixgroup.net/associations-thrive-podcast/","audio_url":"https://episodes.captivate.fm/episode/8254c567-e474-4e50-a2de-7057143bfff2.mp3","summary":"What happens when professionals stop viewing their culture as something they need to minimize at work, and start recognizing it as a leadership superpower? And how can associations create the spaces, programs, and opportunities that help underrepresented leaders build confidence, visibility, and pathways to leadership? In this episode of Associations Thrive, host Joanna Pineda interviews Carlos Cardenas, CAE, President of Association Latinos. Carlos discusses: How Association Latinos exists to increase the representation of Latino leaders throughout the association community, from mid-level management and the C-suite to nonprofit boards. Why the founders decided Association Latinos needed to become its own 501(c)(3), rather than remain an affinity group. The organization wanted to control its destiny, understand and serve its community directly, and develop programs specifically for Latino association professionals. How Association Latinos seeks to shine a spotlight on Latino professionals who are already doing great work while also “unlocking their confidence” so they recognize their own power and potential. How the CAE Se Puede program and Avanza Scholarship create pathways for Latino association professionals to earn the Certified Association Executive (CAE) credential, while a partnership with Sidecar creates opportunities to earn the Association AI Professional (AAiP) certification. Why a small organization needs to “think like an entrepreneur.” Association Latinos is building creative partnerships with organizations such as ASAE, Sidecar, and the LPGA Amateur Golf Association to provide greater value even without large, consistent revenue streams. How the inaugural For La Causa golf event introduces members to golf, gives volunteers an opportunity to relax and co…","meta_description":"What happens when professionals stop viewing their culture as something they need to minimize at work, and start recognizing it as a leadership superpower…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1567,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/associations-thrive-5756942/episodes/193-carlos-cardenas-cae-president-of-association-latinos-on-leadership-cultural-superpowers-and-hispanic-heritage-month/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/associations-thrive-5756942/193-carlos-cardenas-cae-president-of-association-latinos-on-leadership-cultural-superpowers-and-hispanic-heritage-month.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}