{"podcast":{"title":"Associations Thrive","slug":"associations-thrive-5756942","podcast_index_feed_id":5756942,"rss_url":"https://feeds.captivate.fm/associations-thrive/","website_url":"https://www.matrixgroup.net/associations-thrive-podcast/","image_url":"https://artwork.captivate.fm/d7b8bee9-a4ea-4d53-9590-cb5dd05e76cf/AEgteUQAHsjBcEekDEHb6bJU.jpg","author":"Joanna Pineda","episode_count":182,"summary":"This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/associations-thrive-5756942"},"episode":{"title":"170. Rebecca Achurch, Kelli Baxter, Carlos Cardenas, and Diana Lee Tucker, on the Continuing Importance of Community Groups","slug":"170-rebecca-achurch-kelli-baxter-carlos-cardenas-and-diana-lee-tucker-on-the-continuing-importance-of-community-groups","published_at":"2026-01-22T10:00:00+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942/170-rebecca-achurch-kelli-baxter-carlos-cardenas-and-diana-lee-tucker-on-the-continuing-importance-of-community-groups","show_page_url":"https://stenobird.com/podcast/associations-thrive-5756942","url":"https://www.matrixgroup.net/associations-thrive-podcast/","audio_url":"https://episodes.captivate.fm/episode/8ab16b6a-f5c1-4940-aef0-03c3009aa180.mp3","summary":"What happens when you gather four leaders representing distinct, identity-based association communities? You get a bold conversation about visibility, representation, and creating spaces where people feel they truly belong. In this episode of Associations Thrive, host Joanna Pineda sat down with four Association Community Group leaders: Rebecca Achurch , Chair of Association Women Technology Champions (AWTC) Kelli Baxter , Vice President of Black Association Executives (BAE) Carlos Cardenas , President of Association Latinos Diana Lee Tucker , Chair of Asian American Native Hawaiian Pacific Islander (AANHPI) Association Community They discuss: How each of their organizations was formed out of a need for community and visibility. The power of representation and why identity-specific mentoring matters. Why cultural proximity helps build confidence and unlock leadership potential. Their commitment to allyship and how they've collaborated across groups. The importance of welcoming allies into their communities to foster inclusion. Innovative programs, like peer mentoring and CAE funding, that uplift emerging leaders. Challenges around growth and sustaining energy as founders transition out of leadership. The importance of financial sustainability and succession planning for long-term impact. Their hopes to inspire association CEOs to create similar communities within their industries. Why now is not the time to back away from DEI-focused spaces, despite current headwinds. References: AWTC Website BAE Website Association Latinos Website AANHPI Association Community Page","meta_description":"What happens when you gather four leaders representing distinct, identity-based association communities? You get a bold conversation about visibility, rep…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2203,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/associations-thrive-5756942/episodes/170-rebecca-achurch-kelli-baxter-carlos-cardenas-and-diana-lee-tucker-on-the-continuing-importance-of-community-groups/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/associations-thrive-5756942/170-rebecca-achurch-kelli-baxter-carlos-cardenas-and-diana-lee-tucker-on-the-continuing-importance-of-community-groups.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}