{"podcast":{"title":"Associations Thrive","slug":"associations-thrive-5756942","podcast_index_feed_id":5756942,"rss_url":"https://feeds.captivate.fm/associations-thrive/","website_url":"https://www.matrixgroup.net/associations-thrive-podcast/","image_url":"https://artwork.captivate.fm/d7b8bee9-a4ea-4d53-9590-cb5dd05e76cf/AEgteUQAHsjBcEekDEHb6bJU.jpg","author":"Joanna Pineda","episode_count":182,"summary":"This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/associations-thrive-5756942"},"episode":{"title":"166. Richard Roberson, President & CEO of the Mississippi Hospital Association, on the Changing Healthcare Landscape, Members Working Together, and Telling the Hospital Story","slug":"166-richard-roberson-president-ceo-of-the-mississippi-hospital-association-on-the-changing-healthcare-landscape-members-working-together-and-telling-the-hospital-story","published_at":"2025-12-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/associations-thrive-5756942/166-richard-roberson-president-ceo-of-the-mississippi-hospital-association-on-the-changing-healthcare-landscape-members-working-together-and-telling-the-hospital-story","show_page_url":"https://stenobird.com/podcast/associations-thrive-5756942","url":"https://www.matrixgroup.net/associations-thrive-podcast/","audio_url":"https://episodes.captivate.fm/episode/b3cba173-9ec3-4f66-bf09-5eceff005f01.mp3","summary":"How can hospitals in rural and underserved communities innovate, stay open, and thrive amid financial pressures and changing healthcare demands? And how can associations serve as the glue that binds competitors together for a common purpose? In this episode of Associations Thrive, host Joanna Pineda interviews Richard Roberson, President and CEO of the Mississippi Hospital Association (MHA). Richard discusses: MHA’s nearly 100-year history of serving a diverse mix of public, private, religious, and rural hospitals across Mississippi. How MHA helps connect members to collaborate on shared challenges. MHA’s powerful advocacy work at the state and federal levels to support hospitals and ensure they are heard by legislators and agency leaders. The launch and impact of IntelliTrue, a health information exchange platform that improves care coordination, reduces readmissions, and helps avoid unnecessary healthcare costs. How IntelliTrue connects hospitals, physicians, FQHCs, insurers, and mental health centers, providing clinical data that enables better patient care. The innovation behind TrueCare, a provider-owned Medicaid health plan formed by MHA members to improve care and reduce friction between hospitals and payers. How TrueCare is governed by a consortium of large and small hospitals and currently serves 100,000 Medicaid recipients. The power of storytelling and how MHA collects stories through affinity groups, hospital visits, and direct community engagement to humanize healthcare policy. Mississippi’s distinction of having the lowest hospital costs in the country: a positive for patients but a challenge for hospital sustainability. Richard’s vision for the next five years: improved patient outcomes through reduced ER visits and better coordination between providers,…","meta_description":"How can hospitals in rural and underserved communities innovate, stay open, and thrive amid financial pressures and changing healthcare demands? And how c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2125,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/associations-thrive-5756942/episodes/166-richard-roberson-president-ceo-of-the-mississippi-hospital-association-on-the-changing-healthcare-landscape-members-working-together-and-telling-the-hospital-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/associations-thrive-5756942/166-richard-roberson-president-ceo-of-the-mississippi-hospital-association-on-the-changing-healthcare-landscape-members-working-together-and-telling-the-hospital-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}