{"podcast":{"title":"Art & Science of Complex Sales","slug":"art-science-of-complex-sales-6734980","podcast_index_feed_id":6734980,"rss_url":"https://anchor.fm/s/10348ff54/podcast/rss","website_url":"https://www.membrain.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43400829/43400829-1747048782753-29ae4bed9c57c.jpg","author":"Membrain","episode_count":146,"summary":"Join us on the Art & Science of Complex Sales podcast by Membrain where we invite experts from the industry to discuss about different topics in the world of complex sales.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/art-science-of-complex-sales-6734980"},"episode":{"title":"Breaking Sales Silos to Win Complex Deals │Art Fromm","slug":"breaking-sales-silos-to-win-complex-deals-art-fromm","published_at":"2026-02-13T09:00:00+00:00","page_url":"https://stenobird.com/podcast/art-science-of-complex-sales-6734980/breaking-sales-silos-to-win-complex-deals-art-fromm","show_page_url":"https://stenobird.com/podcast/art-science-of-complex-sales-6734980","url":"https://podcasters.spotify.com/pod/show/membrainpodcast/episodes/Breaking-Sales-Silos-to-Win-Complex-Deals-Art-Fromm-e3ersnl","audio_url":"https://anchor.fm/s/10348ff54/podcast/play/115257525/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-9%2F417771411-44100-2-4160a859c1462.mp3","summary":"Sales, pre-sales, and enablement are supposed to work together. So why do they still feel so disconnected? In this episode, Paul Fuller talks with Art Fromm of Team Sales Development about why silos continue to break down complex B2B sales efforts and what leaders can do to fix them. Art shares lessons from engineering, sales leadership, and enablement to explain how misalignment hurts qualification, slows deals, and frustrates buyers. Together, they explore why teams focus too much on internal sales stages, how shifting to the buyer journey improves results, and why modern sales success depends on commitment to consume, not just closing the deal. In this episode, you’ll learn: Why sales, pre-sales, and enablement often work at cross purposes How poor qualification leads to late-stage deal failure Why buyer journey alignment matters more than sales stages What “commitment to consume” really means in SaaS and complex sales How earlier collaboration improves win rates and customer success Listen in to discover how breaking silos creates smoother deals and stronger long-term growth.","meta_description":"Sales, pre-sales, and enablement are supposed to work together. So why do they still feel so disconnected? In this episode, Paul Fuller talks with Art Fro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2532,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/art-science-of-complex-sales-6734980/episodes/breaking-sales-silos-to-win-complex-deals-art-fromm/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/art-science-of-complex-sales-6734980/breaking-sales-silos-to-win-complex-deals-art-fromm.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}