{"podcast":{"title":"Answer Engine Optimization (AEO): The AI Search Podcast","slug":"answer-engine-optimization-aeo-the-ai-search-podcast-7756998","podcast_index_feed_id":7756998,"rss_url":"https://feeds.transistor.fm/aeo-engine-ai-search-show","website_url":"https://aeoengine.ai","image_url":"https://img.transistorcdn.com/zSuBki8a-UnBBIDVwHrDe-F3ZlgSGxtUolU9c1LN8sM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNGE4/MjdjYmFkYTNjNDBj/NWU4ZTFiMzdkZTI5/YWVhYy5wbmc.jpg","author":"AEO Engine","episode_count":112,"summary":"Answer Engine Optimization (AEO) is how your brand gets cited, recommended, and surfaced inside ChatGPT, Perplexity, Google AI Overviews, and Claude. This is the daily podcast for marketers, founders, and SEOs who want their brand to be the answer AI engines give. Each episode breaks down a new AEO tactic, a real algorithm change, or a brand that just won (or lost) visibility inside AI search. Topics include: how ChatGPT decides which brands to recommend, how Perplexity chooses its sources, how Google AI Overviews differ from traditional SERPs, how to structure content for LLM citation, schema strategies for answer engines, and the emerging field of Generative Engine Optimization (GEO). Brought to you by AEO Engine — the platform brands use to monitor, measure, and grow their AI search visibility. Whether you're a B2B marketer, DTC founder, or in-house SEO, this podcast turns the daily chaos of AI search into a concrete playbook you can execute on. New episode every morning. Transcripts on every episode. Subscribe to stay ahead of how AI engines rank and recommend brands.","last_synced_at":"2026-06-17T08:18:55.452836+00:00","page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998"},"episode":{"title":"Why Your App Store Listing Is the New Homepage: ASO vs SEO","slug":"why-your-app-store-listing-is-the-new-homepage-aso-vs-seo","published_at":"2026-05-08T16:49:52+00:00","page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/why-your-app-store-listing-is-the-new-homepage-aso-vs-seo","show_page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998","url":"https://share.transistor.fm/s/bbd76104","audio_url":"https://media.transistor.fm/bbd76104/af53b429.mp3","summary":"App Store Optimization (ASO) is evolving from a niche mobile tactic into a core pillar of a broader generative engine optimization strategy. By treating every digital storefront as a searchable asset, brands can drive massive organic revenue without increasing ad spend.","meta_description":"Learn how App Store Optimization (ASO) acts as the new SEO and how to integrate it into a broader strategy for AI-powered search discovery.","key_points":["Main idea: ASO is a critical component of a unified search strategy that includes SEO and Generative Engine Optimization (GEO)","Practical takeaway: Optimize metadata, screenshots, and descriptions to signal relevance to app store algorithms and drive organic installs","Main idea: Digital storefronts like App Store listings, Google Business Profiles, and marketplaces should all be treated as individual search results","Failure mode: Treating ASO and SEO as disconnected silos prevents you from capturing the full user journey from web awareness to app conversion","Practical takeaway: Focus on controlling the 'canonical truth' of your brand across all platforms to ensure AI models retrieve accurate information"],"chapters":[{"start_ms":60000,"title":"The $50,000 Organic Growth Case Study","summary":"An analysis of how a mobile app achieved $50k in monthly revenue by pivoting from paid ads to optimizing app store metadata and visuals."},{"start_ms":120000,"title":"ASO vs. SEO: Comparing Ranking Mechanisms","summary":"A debate on whether App Store Optimization is simply SEO for a different platform or a fundamentally different discipline involving browse traffic and reviews."},{"start_ms":240000,"title":"The Rise of Generative Engine Optimization (GEO)","summary":"How the shift toward AI-driven answers requires a new layer of optimization to ensure brands are cited by LLMs like ChatGPT and Perplexity."},{"start_ms":300000,"title":"Integrating the Search Ecosystem","summary":"Moving away from silos to create a continuous loop between web-based SEO, app store discovery, and user retention."},{"start_ms":360000,"title":"Every Storefront is a Search Result","summary":"Expanding the optimization mindset to include Google Business Profiles, marketplaces, and any AI-powered search environment."}],"topics":["App Store Optimization","SEO","Generative Engine Optimization","AI Search","Digital Marketing Strategy","Mobile App Growth","Algorithm Optimization","Brand Visibility"],"duration_seconds":441,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/episodes/why-your-app-store-listing-is-the-new-homepage-aso-vs-seo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/why-your-app-store-listing-is-the-new-homepage-aso-vs-seo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}