{"podcast":{"title":"Answer Engine Optimization (AEO): The AI Search Podcast","slug":"answer-engine-optimization-aeo-the-ai-search-podcast-7756998","podcast_index_feed_id":7756998,"rss_url":"https://feeds.transistor.fm/aeo-engine-ai-search-show","website_url":"https://aeoengine.ai","image_url":"https://img.transistorcdn.com/zSuBki8a-UnBBIDVwHrDe-F3ZlgSGxtUolU9c1LN8sM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNGE4/MjdjYmFkYTNjNDBj/NWU4ZTFiMzdkZTI5/YWVhYy5wbmc.jpg","author":"AEO Engine","episode_count":112,"summary":"Answer Engine Optimization (AEO) is how your brand gets cited, recommended, and surfaced inside ChatGPT, Perplexity, Google AI Overviews, and Claude. This is the daily podcast for marketers, founders, and SEOs who want their brand to be the answer AI engines give. Each episode breaks down a new AEO tactic, a real algorithm change, or a brand that just won (or lost) visibility inside AI search. Topics include: how ChatGPT decides which brands to recommend, how Perplexity chooses its sources, how Google AI Overviews differ from traditional SERPs, how to structure content for LLM citation, schema strategies for answer engines, and the emerging field of Generative Engine Optimization (GEO). Brought to you by AEO Engine — the platform brands use to monitor, measure, and grow their AI search visibility. Whether you're a B2B marketer, DTC founder, or in-house SEO, this podcast turns the daily chaos of AI search into a concrete playbook you can execute on. New episode every morning. Transcripts on every episode. Subscribe to stay ahead of how AI engines rank and recommend brands.","last_synced_at":"2026-06-17T08:18:55.452836+00:00","page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998"},"episode":{"title":"Why Owned SEO Is Becoming 100x More Valuable in 2026","slug":"why-owned-seo-is-becoming-100x-more-valuable-in-2026","published_at":"2026-04-29T15:09:40+00:00","page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/why-owned-seo-is-becoming-100x-more-valuable-in-2026","show_page_url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998","url":"https://share.transistor.fm/s/6eec2c8a","audio_url":"https://media.transistor.fm/6eec2c8a/1083c6bb.mp3","summary":"As AI-generated answers replace traditional link-based search, owning original, authoritative data is becoming the only way to maintain visibility. The shift from driving clicks to driving citations transforms SEO from a traffic metric into a critical brand moat.","meta_description":"Learn why owned SEO rankings are projected to be 100x more valuable by 2026 as AI search engines prioritize proprietary data over scraped content.","key_points":["Main idea: The search paradigm is shifting from link-based discovery to synthesized answers in LLMs","Practical takeaway: Use LLMS.txt and structured data (FAQ schema) to signal importance to AI crawlers","Failure mode: Relying solely on high-volume, low-value content makes your brand invisible when AI summarizes the web","Main idea: Proprietary data and original insights are the only reliable signals that AI models cannot easily replicate","Practical takeaway: Optimize for 'answer engine' citations to capture high-converting traffic that outperforms traditional search"],"chapters":[{"start_ms":0,"title":"The 100x Value Prediction","summary":"An introduction to the massive shift in SEO value as we move from the Google era to the LLM era."},{"start_ms":60000,"title":"The Death of the Click-Based Model","summary":"Why the traditional KPI of URL clicks is breaking down as AI generates answers before a user ever clicks."},{"start_ms":120000,"title":"Technical Signals: LLMS.txt and Beyond","summary":"Exploring the role of LLMS.txt and the importance of providing machine-readable, structured data."},{"start_ms":180000,"title":"Owning the Answer via Proprietary Data","summary":"How leveraging unique, un-scrapable data creates a competitive moat in a saturated AI landscape."},{"start_ms":240000,"title":"The ROI of AI-Optimized Traffic","summary":"Analyzing the massive conversion advantages of traffic coming from AI recommendations versus traditional search."},{"start_ms":300000,"title":"Diversification and the Future of SEO","summary":"Integrating SEO with community and newsletters to build a resilient, multi-channel growth strategy."},{"start_ms":360000,"title":"The Window for Early Adopters","summary":"Why the current window of opportunity is closing as the web becomes flooded with AI-generated spam."}],"topics":["Answer Engine Optimization","AI Search","LLM Optimization","SEO Strategy","Proprietary Data","Structured Data","Digital Marketing","Search Generative Experience"],"duration_seconds":431,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/episodes/why-owned-seo-is-becoming-100x-more-valuable-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/answer-engine-optimization-aeo-the-ai-search-podcast-7756998/why-owned-seo-is-becoming-100x-more-valuable-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}