{"podcast":{"title":"American Cattlemen Podcast","slug":"american-cattlemen-podcast-6597360","podcast_index_feed_id":6597360,"rss_url":"https://feed.podbean.com/americancattlemen/feed.xml","website_url":"https://americancattlemen.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13661845/Cattlemen_Podbean_Logo9b50z.jpg","author":"galesz","episode_count":100,"summary":"The American Cattlemen Podcast is your multimedia hub for the business of beef, bringing you industry news, information, and entertainment. Follow us so you never miss an episode—and don’t forget to tell your neighbors and friends!","last_synced_at":"2026-06-12T04:18:31.817941+00:00","page_url":"https://stenobird.com/podcast/american-cattlemen-podcast-6597360"},"episode":{"title":"Ceres Tag with Shane White","slug":"ceres-tag-with-shane-white","published_at":"2026-05-14T15:03:04+00:00","page_url":"https://stenobird.com/podcast/american-cattlemen-podcast-6597360/ceres-tag-with-shane-white","show_page_url":"https://stenobird.com/podcast/american-cattlemen-podcast-6597360","url":"https://americancattlemen.podbean.com/e/ceres-tag-with-shane-white/","audio_url":"https://mcdn.podbean.com/mf/web/5zgk448fuk7y6wcr/AC_Ceres_Tag8vvs5.mp3","summary":"Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for American Cattlemen Media, and he sits down with Shane White with Ceres Tag. Shane grew up on a cow-calf and seedstock operation in Wester Colorado. Educated at Colorado State University, Shane has been engaged in some facet of the beef supply chain his entire life. Shane describes Ceres Tag as the world’s first direct-to-satellite animal intelligence system, using solar-powered, smart sensor ear tags equipped with a 3D accelerometer and geolocation capabilities. The tags continuously capture behavioral data such as minutes spent grazing, resting, ruminating, walking, and drinking. This information feeds into algorithms that estimate forage intake with approximately 95% accuracy by combining animal behavior, satellite geolocation, and NRCS grass-type data. The resulting insights allow producers to evaluate individual animal efficiency, such as how much forage it takes a cow to wean a given calf, and to make more precise genetic selection, culling, and management decisions based on real unit economics rather than decades-old assumptions like standard animal unit metrics. The discussion also highlights the platform’s role in reproductive management. The ear tags automate estrus, calving alerts, and mounting scores, enabling producers to better time synchronization, avoid wasting expensive hormones and semen on poorly timed animals, and track return-to-estrus and predicted next estrus windows through intuitive dashboards. On the grazing side, Shane explains how integrating Ceres Tag data with range management software such as RangeView by INVU allows producers to combine biomass estimates with real-time utilization patterns. This supports more ac…","meta_description":"Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for American Cattlemen Media,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1762,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/american-cattlemen-podcast-6597360/episodes/ceres-tag-with-shane-white/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/american-cattlemen-podcast-6597360/ceres-tag-with-shane-white.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}