{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":127,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-07-02T06:17:01.780598+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson","slug":"90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson","published_at":"2026-03-24T13:45:26+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/f10e98ea","audio_url":"https://media.transistor.fm/f10e98ea/d7978238.mp3","summary":"In this episode of Always Be Testing , host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at brands like Expedia and Blue Nile. After successfully scaling and exiting her agency, Lacie is now building Media Pack—an AI-powered platform designed to modernize and streamline how brands buy media. The conversation explores Lacie’s journey across brand-side, agency, and startup environments, highlighting how real-world frustrations led her to build solutions rooted in efficiency and transparency. From the broken workflows of flat-fee media buying to the lack of standardization across the industry, she unpacks the core problems that still slow teams down—and how AI is now making it possible to rethink the entire system. Beyond product and tech, the episode dives into the mindset behind building and scaling—from making decisions beyond data, to taking risks before feeling “ready,” to focusing on what truly creates differentiation. It’s a grounded and insightful look at what it takes to build in today’s AI-driven landscape while staying anchored in real customer needs.","meta_description":"In this episode of Always Be Testing , host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}