{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":136,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-09-03T06:18:43.335436+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange","slug":"134-building-a-saas-company-partner-led-from-day-one-michelle-eatherton-tye-degrange","published_at":"2026-09-02T17:09:01+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/134-building-a-saas-company-partner-led-from-day-one-michelle-eatherton-tye-degrange","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/df2ce452","audio_url":"https://media.transistor.fm/df2ce452/bf256db8.mp3","summary":"Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underserved sweet spot for AI governance tools, and what it really takes to earn a hyperscaler co-sell relationship.","meta_description":"Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1887,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/134-building-a-saas-company-partner-led-from-day-one-michelle-eatherton-tye-degrange/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/134-building-a-saas-company-partner-led-from-day-one-michelle-eatherton-tye-degrange.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}