{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":136,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-09-03T06:18:43.335436+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange","slug":"132-turning-app-confetti-screens-into-revenue-michael-gants-tye-degrange","published_at":"2026-08-24T20:20:34+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/132-turning-app-confetti-screens-into-revenue-michael-gants-tye-degrange","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/cca8f8c8","audio_url":"https://media.transistor.fm/cca8f8c8/0651fe38.mp3","summary":"Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused \"streak\" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.","meta_description":"Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused \"streak\" and celebration screens into a new revenue stream, without a singl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2102,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/132-turning-app-confetti-screens-into-revenue-michael-gants-tye-degrange/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/132-turning-app-confetti-screens-into-revenue-michael-gants-tye-degrange.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}