{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":136,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-09-03T06:18:43.335436+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange","slug":"131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange","published_at":"2026-08-11T22:49:26+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/cab3d83f","audio_url":"https://media.transistor.fm/cab3d83f/3a866541.mp3","summary":"Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conversions, and why AI search is putting the open web's survival at risk.","meta_description":"Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the interne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2238,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}