{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":136,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-09-03T06:18:43.335436+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely","slug":"127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely","published_at":"2026-07-15T17:57:38+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/82138836","audio_url":"https://media.transistor.fm/82138836/e303187b.mp3","summary":"Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.","meta_description":"Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2251,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}