{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":127,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-07-02T06:17:01.780598+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell","slug":"118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell","published_at":"2026-03-03T18:00:05+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/55c5bdce","audio_url":"https://media.transistor.fm/55c5bdce/99c0f8bb.mp3","summary":"In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world. We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don’t want to face.","meta_description":"In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2499,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}