{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":127,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-07-02T06:17:01.780598+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg","slug":"109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg","published_at":"2025-11-18T17:54:31+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/ea1512ad","audio_url":"https://media.transistor.fm/ea1512ad/05018e89.mp3","summary":"In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including leadership roles at BrandCycle, CJ, and Yahoo), Scott breaks down how the industry evolved from “coupons and last-click” into one of the most strategic levers in modern growth. We explore how top publishers balance editorial integrity with monetization, the rise of content-commerce, how AI is reshaping traffic and attribution, why brand-publisher relationships win long-term, and the underrated leadership principles that drive great teams. This episode is a masterclass for marketers, operators, and leaders navigating a shifting ecosystem.","meta_description":"In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}