{"podcast":{"title":"Almond Journey","slug":"almond-journey-2535631","podcast_index_feed_id":2535631,"rss_url":"https://feeds.captivate.fm/almond-journey/","website_url":"https://almond-journey.captivate.fm","image_url":"https://artwork.captivate.fm/d1c63098-d1b2-4909-9808-f57b1fe2ab5b/ES1wEOQwa_ooqRaZNxqPs0Iy.png","author":"Almond Journey","episode_count":165,"summary":"This show explores how almond growers, handlers, and other stakeholders are making things work in their operations to drive the industry forward. Host Tim Hammerich is visiting with almond leaders throughout California who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. Hearing the voices of these industry leaders might spark a connection or idea you can use in your own journey. That’s why we want to feature these stories of innovation, resilience, and community.","last_synced_at":"2026-06-11T02:21:37.441696+00:00","page_url":"https://stenobird.com/podcast/almond-journey-2535631"},"episode":{"title":"Marketing Bulletin: Almond Board’s Data-Driven Strategy Sparks Innovation in China","slug":"marketing-bulletin-almond-board-s-data-driven-strategy-sparks-innovation-in-china","published_at":"2025-11-10T22:30:00+00:00","page_url":"https://stenobird.com/podcast/almond-journey-2535631/marketing-bulletin-almond-board-s-data-driven-strategy-sparks-innovation-in-china","show_page_url":"https://stenobird.com/podcast/almond-journey-2535631","url":"https://almond-journey.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/6f039a4b-cfa9-42c5-93a8-3dac7b00f49c.mp3","summary":"California almonds are making waves in China’s healthy snacking revolution, thanks to a dynamic partnership with Tmall — the country’s largest e-commerce platform. By leveraging the power of key opinion leaders (KOLs) and live-streamed shopping events, the Almond Board of California has driven almond awareness and sales to new heights. But the strategy is evolving, it’s no longer just about selling almonds, but also about inspiring innovation and shaping the future of almond products in China.   With Tmall’s deep data insights, the Almond Board is helping Chinese brands discover new ways to use almonds, from beauty snacks and functional beverages to bakery items and savory treats. The launch of an almond innovation white paper has provided manufacturers with a roadmap for product development, motivating the industry to reimagine almonds as a versatile, premium ingredient. Discover how California almonds are positioned at the heart of China’s next generation of healthy products. ","meta_description":"California almonds are making waves in China’s healthy snacking revolution, thanks to a dynamic partnership with Tmall — the country’s largest e-commerce…","key_points":[],"chapters":[],"topics":[],"duration_seconds":387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/almond-journey-2535631/episodes/marketing-bulletin-almond-board-s-data-driven-strategy-sparks-innovation-in-china/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/almond-journey-2535631/marketing-bulletin-almond-board-s-data-driven-strategy-sparks-innovation-in-china.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}