{"podcast":{"title":"AI Marketing Experts Podcast","slug":"ai-marketing-experts-podcast-7378359","podcast_index_feed_id":7378359,"rss_url":"https://feed.podbean.com/aimarketingexperts/feed.xml","website_url":"https://aimarketingexperts.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/20854779/AI_Marketing_Experts_Podcast_Logo73ar6.png","author":"AI Marketing Experts","episode_count":48,"summary":"AI Marketing Experts is your backstage pass to the future of marketing. Hosted by a powerhouse crew of AI-savvy entrepreneurs—Chris Hunter, Jennifer Crego, Brad Killgore, Laura Sutherly, and John Clendenning—this weekly show unpacks the tools, trends, and real-world applications of artificial intelligence in digital marketing. From next-gen automations and smart funnels to creative content, data-driven strategies, and behind-the-scenes interviews with the minds shaping the space—we explore what’s working right now. Whether you’re a marketer, agency owner, or growth-minded entrepreneur, you’ll walk away with actionable insights to stay ahead of the curve. 👉 New episodes every week. 🎧 Subscribe and geek out with us on Apple, Spotify, or wherever you get your podcasts. 📡 Brought to you by the team who lives at the intersection of AI + ROI.st weblog","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359"},"episode":{"title":"The Construction Worker Who Became an AI Director in 2 Years (Robby Higgins)","slug":"the-construction-worker-who-became-an-ai-director-in-2-years-robby-higgins","published_at":"2025-12-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359/the-construction-worker-who-became-an-ai-director-in-2-years-robby-higgins","show_page_url":"https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359","url":"https://aimarketingexperts.podbean.com/e/the-construction-worker-who-became-an-ai-director-in-2-years-robby-higgins/","audio_url":"https://mcdn.podbean.com/mf/web/s3fw8b7n7utm52h7/S1E26_-_AIME_-_PodEdit_-_D16quwu.mp3","summary":"Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder. In this episode, we get practical about context engineering the shift from “prompting” to organizing your info so AI can actually ship work. Our guest Robby Higgins (AI Director, Seven Figure Agency; Bridge Ninja) breaks down how voice notes, file-system agents, and projects turn messy ideas into finished deliverables like a 72-minute Airtable rebuild where Claude designed the schema, wrote docs, and migrated data. You’ll see day-to-day workflows: Apple Notes voice transcription to clean briefs to tasks; Claude Desktop/MCP as a file-manager “AI layer”; Notebook LM / doc-chatting to learn complex tools fast. Expect real ops wins (one workflow saved ~40 hours/month) without blowing your tool budget. Steal the prompts and timestamps below to replicate our workflows. (Front-loaded keywords + chapters = better discovery & watch time.) Timestamps 00:00 Intro02:10 From construction to AI director (learning out of necessity)08:00 Early “talk to code” wins (Apps Script + email automation)10:22 Docs to dialogue: scraping manuals to master complex tools (GHL, AWS, GCP)18:58 The 72-minute Airtable rebuild (schema, API, migration, docs)21:34 Ops use cases beyond marketing (SMB reality check)22:24 Apple Notes to custom GPT to clean SOPs (saved ~40 hrs/mo)27:19 The brain-dump habit (80/20 for focus & flow)28:25 DIY transcription device & auto-workflows (share to auto-transcribe)36:27 Why context engineering to prompt engineering (info architecture mindset)38:27 Claude Desktop/MCP: the file-system superpower on Mac44:14 The OS agent race (Claude Desktop now; Windows Copilot coming)46:15 How to reach Robby (Bridge.Ninja) + wrap What you’ll learn How agent-style tools cut plan…","meta_description":"Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder. In this episode, we get practical about context engine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2833,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-marketing-experts-podcast-7378359/episodes/the-construction-worker-who-became-an-ai-director-in-2-years-robby-higgins/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359/the-construction-worker-who-became-an-ai-director-in-2-years-robby-higgins.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}