{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"Your Team Is Already Using AI. Here's How to Make It Safe.","slug":"your-team-is-already-using-ai-here-s-how-to-make-it-safe","published_at":"2026-01-13T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/your-team-is-already-using-ai-here-s-how-to-make-it-safe","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/your-team-is-already-using-ai-here-s-how-to-make-it-safe--69419067","audio_url":"https://api.spreaker.com/download/episode/69419067/mpnl4899987349.mp3","summary":"Right now, while you're listening to this, one of your sales reps is pasting customer data into ChatGPT. Your marketing manager just uploaded strategic memos to Claude. And your IT department has no idea. Welcome to Shadow AI. Research shows that while only 40% of companies have official enterprise AI licenses, 90% of employees are using AI tools through personal accounts. Your team isn't trying to sabotage you - they're trying to survive the \"Admin Drag\" we discussed in Episode 01. The question isn't whether they're using AI. They are. The question is: Are you going to hide from it, or are you going to lead it? In this episode, Mike Allton tackles the biggest obstacle standing between you and effective AI implementation: governance. He breaks down why the typical corporate response - the \"ban hammer\" - doesn't just fail, it makes the problem worse by driving AI usage completely underground where you have zero visibility. You'll discover: Why 90% of employees are \"Shadow Users\" leveraging personal AI accounts to hit their goals The three scenarios currently creating data leaks in most revenue organizations (PII in free tools, unreleased product details in public galleries, customer records in unsecured platforms) Why your team isn't being malicious - they're being desperate (and what that tells you about your tech stack) The \"Traffic Light System\": A simple 3-tier framework (Green/Yellow/Red) that employees actually remember How to launch a 30-Day Amnesty Program that brings Shadow AI into the light without creating a witch hunt The 7-day implementation roadmap to go from \"Shadow Risk\" to \"Sanctioned Speed\" This isn't about punishing innovation. It's about governing it. Because when you sanction Shadow AI, you don't just reduce risk - you unlock velocity. Mike walks yo…","meta_description":"Right now, while you're listening to this, one of your sales reps is pasting customer data into ChatGPT. Your marketing manager just uploaded strategic me…","key_points":[],"chapters":[],"topics":[],"duration_seconds":927,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/your-team-is-already-using-ai-here-s-how-to-make-it-safe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/your-team-is-already-using-ai-here-s-how-to-make-it-safe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}