{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"You're Not Lazy - You're Cognitively Bankrupt with Mike Allton","slug":"you-re-not-lazy-you-re-cognitively-bankrupt-with-mike-allton","published_at":"2025-10-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/you-re-not-lazy-you-re-cognitively-bankrupt-with-mike-allton","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/you-re-not-lazy-you-re-cognitively-bankrupt-with-mike-allton--68045379","audio_url":"https://api.spreaker.com/download/episode/68045379/mpnl2219724824.mp3","summary":"You sit down at 9 AM ready to tackle your big strategic projects. By 9 PM, you're exhausted but your important work remains untouched. You've been busy all day, but what do you have to show for it? This isn't laziness. It's not poor time management. It's cognitive bankruptcy - and it's costing you 70% of your productive capacity. In this episode, I break down the hidden \"Admin Tax\" that's silently draining your mental energy and keeping you stuck in reactive mode. You'll discover why the solution isn't working harder or managing your time better - it's about protecting your attention and designing smarter systems. Through the story of a successful solopreneur who had a PDF open for a month without reading it, I'll show you exactly how cognitive overload manifests and what you can do about it starting today. What You'll Learn: Why 70% of your time is consumed by low-value administrative work (and how to calculate your personal \"Admin Tax\") The Einstein principle: How history's greatest minds protected their cognitive bandwidth Why that feeling of \"I'm too lazy to do this\" is actually your brain doing triage The difference between being busy and being strategic How to conduct a 3-Day Admin Tax Audit to identify where your attention is bleeding out The single question that will help you eliminate repetitive cognitive drain Why AI should be your strategic partner, not just your task assistant Key Takeaway: Your busyness is not a badge of honor. Your exhaustion is not proof of commitment. The breakthrough comes when you stop trying to be the \"doer\" of everything and start becoming the \"designer\" of smarter operations. Resources Mentioned: Free Download: AI Tools for Content Creators - Get the exact stack of AI tools I use to automate repetitive tasks and reclaim 15-20 hours…","meta_description":"You sit down at 9 AM ready to tackle your big strategic projects. By 9 PM, you're exhausted but your important work remains untouched. You've been busy al…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1215,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/you-re-not-lazy-you-re-cognitively-bankrupt-with-mike-allton/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/you-re-not-lazy-you-re-cognitively-bankrupt-with-mike-allton.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}