{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"Why Your Sales Team's Shadow AI Is a Lawsuit Waiting to Happen - A FinTech CRO's Governance Playbook","slug":"why-your-sales-team-s-shadow-ai-is-a-lawsuit-waiting-to-happen-a-fintech-cro-s-governance-playbook","published_at":"2026-02-24T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/why-your-sales-team-s-shadow-ai-is-a-lawsuit-waiting-to-happen-a-fintech-cro-s-governance-playbook","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/why-your-sales-team-s-shadow-ai-is-a-lawsuit-waiting-to-happen-a-fintech-cro-s-governance-playbook--70248277","audio_url":"https://api.spreaker.com/download/episode/70248277/mpnl7432258427.mp3","summary":"If you're a VP of Sales watching your revenue team paste customer data into ChatGPT, you don't have an adoption problem - you have a governance crisis. Your best people are uploading signed NDAs to Claude and feeding pipeline data into Perplexity because 70% of their day is admin drag, and AI is the only thing fast enough to keep them above water. Financial services tried to ban AI. It failed spectacularly. So they built governance frameworks that let teams move faster and sleep at night. Dr. Angela Murphy - known as Payments Elsa - reveals the \"Amnesty and Orchestration\" playbook she architected for banks navigating the GENESIS Executive Order. She's a PhD strategist, 2024 PayTech Women Emerging Trendsetter, and advisor to financial institutions on AI governance and ethical AI mandates. You'll learn the three-step governance audit every Revenue Leader should run this quarter - before Legal does. Angela shares real stories of teams using ChatGPT for payment disputes and compliance workflows, creating massive liability. She reveals the conversation framework to surface Shadow AI without triggering panic, the three policies you can implement in 30 days, and why explainability isn't compliance theater - it's revenue protection. This isn't a \"fire your team and replace them with bots\" episode. Angela proves ethical AI can surface hidden revenue channels, identify products to sunset, and reveal sales cycle biases costing you deals. The regulatory hammer is coming. Financial services just got hit first. Will you architect governance now, or audit the damage later? Download the Executive Guide to Shadow AI at theaihat.com/shadow-ai. Subscribe to AI for Revenue Leaders: The AI Hat Podcast and stop being a Pilot Purgatory statistic. CHAPTERS 00:00 Ethical AI = Revenue Growth: F…","meta_description":"If you're a VP of Sales watching your revenue team paste customer data into ChatGPT, you don't have an adoption problem - you have a governance crisis. Yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2556,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/why-your-sales-team-s-shadow-ai-is-a-lawsuit-waiting-to-happen-a-fintech-cro-s-governance-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/why-your-sales-team-s-shadow-ai-is-a-lawsuit-waiting-to-happen-a-fintech-cro-s-governance-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}