{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"Welcome to the Agentic Era: The Next Chapter","slug":"welcome-to-the-agentic-era-the-next-chapter","published_at":"2025-12-23T14:42:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/welcome-to-the-agentic-era-the-next-chapter","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/welcome-to-the-agentic-era-the-next-chapter--69183136","audio_url":"https://api.spreaker.com/download/episode/69183136/mpnl5175191385.mp3","summary":"Your revenue team is brilliant, but they are drowning. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on \"Admin Drag\"—non-revenue generating tasks like data entry, meeting prep, and internal reporting. You are paying top-tier talent for low-value work. In this special trailer episode, Revenue Architect Mike Allton unveils the new mission for The AI Hat Podcast: AI for Revenue Leaders. We are moving beyond the hype of chatbots and prompt engineering to focus on the operational reality of the \"Year of Reckoning.\" This new season is dedicated to helping VPs, Directors, and Agency Owners build the \"Digital Crews\" that work alongside their humans. In this new chapter, we explore: The Agentic Shift: Moving from tools that talk to agents that do. Sanctioning the Shadow: Turning the security risk of \"Shadow AI\" into a competitive advantage. Revenue Architecture: Practical blueprints for fixing broken workflows in Sales, Marketing, and Partnerships. Whether you lead a team of fifty or a team of one, this is your operational playbook for the Agentic Era. Next Step: Secure your team before you scale them. Download the Executive Guide to Shadow AI at ⁠TheAIHat.com/shadow-ai⁠. Connect with Mike: LinkedIn: linkedin.com/in/mikeallton Website: TheAIHat.com Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Your revenue team is brilliant, but they are drowning. Research shows that high-performing sales and marketing professionals waste nearly 70% of their tim…","key_points":[],"chapters":[],"topics":[],"duration_seconds":237,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/welcome-to-the-agentic-era-the-next-chapter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/welcome-to-the-agentic-era-the-next-chapter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}