{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"The 2026 Sales Reckoning: Why 95% of AI Pilots Fail","slug":"the-2026-sales-reckoning-why-95-of-ai-pilots-fail","published_at":"2026-01-06T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/the-2026-sales-reckoning-why-95-of-ai-pilots-fail","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/the-2026-sales-reckoning-why-95-of-ai-pilots-fail--69322377","audio_url":"https://api.spreaker.com/download/episode/69322377/mpnl6094822954.mp3","summary":"Your sales team is brilliant. But they're spending 70% of their week doing work a robot could do in 10 minutes. And you're paying them six figures to do it. Welcome to the \"Year of Reckoning.\" Your board is demanding AI automation. They want results. But recent research shows that 95% of enterprise AI pilots represent zero P&L impact. In this episode, Mike Allton breaks down exactly why those pilots are failing - and it's not the technology. It's something he calls \"Admin Drag\" - the invisible productivity killer that turns your thoroughbred sales talent into data entry clerks. You'll discover: Why layering AI on top of broken workflows just accelerates failure The \"GenAI Divide\": What separates the 5% of Future-Built companies from the 95% stuck in Pilot Purgatory How to navigate board pressure to cut headcount while scaling revenue (without replacing your A-players with chatbots) The \"Admin Audit\" framework: A tactical exercise to identify which tasks are bleeding hours from your revenue engine Why automating the OUTPUT (customer conversations) is killing your pipeline - and what to automate instead This isn't theory. Mike is the Director of Partner-led Growth at Agorapulse and has been architecting AI workflows for revenue teams since 2024. He's a practitioner who carries quota pressure - not a futurist selling science fiction. If you're a VP of Sales, CRO, or Agency Owner tired of AI tools that promise magic but deliver busywork, this is your operational playbook. Featured Framework: The Admin Audit - identify the \"robot work\" killing your team's capacity Next Episode: We tackle Shadow AI - the unsanctioned tools your team is already using, and how to govern them before they become a data leak. Chapters: 00:00 Introduction: The Talent Crisis in Sales 02:10 The…","meta_description":"Your sales team is brilliant. But they're spending 70% of their week doing work a robot could do in 10 minutes. And you're paying them six figures to do i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":892,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/the-2026-sales-reckoning-why-95-of-ai-pilots-fail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/the-2026-sales-reckoning-why-95-of-ai-pilots-fail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}