{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking","slug":"revenue-architecture-101-how-to-build-gtm-systems-that-scale-without-breaking","published_at":"2026-04-19T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/revenue-architecture-101-how-to-build-gtm-systems-that-scale-without-breaking","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/revenue-architecture-101-how-to-build-gtm-systems-that-scale-without-breaking--71457735","audio_url":"https://api.spreaker.com/download/episode/71457735/mpnl8570974846.mp3","summary":"If your revenue team is hitting a ceiling despite adding headcount and new tools, the problem isn't your people - it's your architecture. In this episode, Mike Allton sits down with Amanda Rubin, SVP of Revenue at Frameplay and former EVP of Growth at Enthusiast Gaming, where she drove four consecutive years of revenue growth. Amanda unpacks what she calls the \"architect's mindset\" - the long-view, systems-first approach that separates true Revenue Leaders from sales managers who are simply trying to hit this quarter's number. You'll hear how Amanda built scalable GTM frameworks from the ground up - first with nothing but a color-coded Google Sheet, and now with an AI-powered tech stack that eliminates admin drag and gives sellers back the time they need to actually sell. She breaks down exactly how she structures account lists, ladders sales teams, and deploys tools like We Flow, Fyxer AI, and Apollo to create a revenue engine that scales without breaking. What you'll walk away with: Why the difference between a Sales Leader and a Revenue Leader changes everything about how you build your org How to structure account tiers so no opportunity falls through the cracks The AI tech stack Amanda is architecting right now at Frameplay - and the honest truth about what it takes to implement it Connect with Amanda Rubin: LinkedIn Resources mentioned: We Flow - AI-powered activity tracking and pipeline intelligence Fyxer AI - AI email organization and post-meeting draft automation Apollo - Sales sequencing and outreach automation Download the free Executive Guide to Shadow AI: theaihat.com/shadow-ai CHAPTERS: 00:00 Meeting Follow Up Basics 00:23 Podcast Intro Theme 01:32 Welcome and Mission 01:56 Scaling Chaos Problem 02:33 Meet Amanda Rubin 04:05 Sales vs Revenue Leadership 05…","meta_description":"If your revenue team is hitting a ceiling despite adding headcount and new tools, the problem isn't your people - it's your architecture. In this episode,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/revenue-architecture-101-how-to-build-gtm-systems-that-scale-without-breaking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/revenue-architecture-101-how-to-build-gtm-systems-that-scale-without-breaking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}