{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"Gemini's Scheduler Just Fixed Sales Meeting Prep (And Killed the 90-Minute Research Grind)","slug":"gemini-s-scheduler-just-fixed-sales-meeting-prep-and-killed-the-90-minute-research-grind","published_at":"2026-02-17T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/gemini-s-scheduler-just-fixed-sales-meeting-prep-and-killed-the-90-minute-research-grind","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/gemini-s-scheduler-just-fixed-sales-meeting-prep-and-killed-the-90-minute-research-grind--70096901","audio_url":"https://api.spreaker.com/download/episode/70096901/mpnl3995059776.mp3","summary":"Your sales team spends 70% of their time on admin work - not selling. Do the math: if your top AE makes $120K and only spends 30% of their time on revenue activities, you're paying $84,000 for data entry and CRM updates. That's the Admin Drag tax killing your pipeline velocity in 2026. But here's the real problem: you bought AI six months ago (Gemini, ChatGPT, Einstein), rolled it out with a 45-minute webinar, and… crickets. Adoption is at 14%. Your VP is asking what you're paying for. This isn't a technology problem. It's a leadership problem. You installed software when you needed to redesign the workflow. In this episode, Mike Allton (Director of Partner-Led Growth at Agorapulse) deconstructs the 95% AI pilot failure rate and shows you exactly what Revenue Architecture looks like in practice. You'll discover: • The real cost of manual meeting prep (90 minutes vs. 8 minutes with Gemini's Scheduler)• How to build a \"Digital Crew\" that automates research, briefing docs, and objection prep• Why Gemini's 2 million token context window changes everything for sales intelligence• The 3-day audit that reveals where your team is hemorrhaging time• How to move from \"Human-in-the-Loop\" to \"Human-on-the-Loop\" automation Stop installing tools your team won't use. Start architecting workflows that reclaim 25-30 hours per rep, per week. Resources: TheAIHat.com/speaking CHAPTERS 00:00:00 - Introduction: The $600K Call She's Unprepared For 00:02:20 - The $84,000 Admin Drag Tax (Do the Math) 00:03:41 - Why 95% of AI Pilots Fail (It's Not the Technology) 00:04:05 - The Da Vinci Workshop: Building a Digital Crew 00:05:17 - Pilot Purgatory: The 6-Month Failure Timeline 00:07:06 - The Old Way: 90 Minutes of Manual Meeting Prep 00:08:48 - The Digital Crew Way: Gemini Scheduler in Action 00…","meta_description":"Your sales team spends 70% of their time on admin work - not selling. Do the math: if your top AE makes $120K and only spends 30% of their time on revenue…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1113,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/gemini-s-scheduler-just-fixed-sales-meeting-prep-and-killed-the-90-minute-research-grind/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/gemini-s-scheduler-just-fixed-sales-meeting-prep-and-killed-the-90-minute-research-grind.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}