{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"80% Lead Conversion Without AI: What Sales Expert Aleasha Bahr Knows That You Don't","slug":"80-lead-conversion-without-ai-what-sales-expert-aleasha-bahr-knows-that-you-don-t","published_at":"2026-01-27T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/80-lead-conversion-without-ai-what-sales-expert-aleasha-bahr-knows-that-you-don-t","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/80-lead-conversion-without-ai-what-sales-expert-aleasha-bahr-knows-that-you-don-t--69619760","audio_url":"https://api.spreaker.com/download/episode/69619760/mpnl8279690991.mp3","summary":"If your sales team is stuck at 25% conversion despite investing in AI tools, this episode reveals why most AI pilots fail - and the sales methodology audit every Revenue Leader should run first. Sales strategy expert Aleasha Bahr (author of Black Sheep Sales) walks through the 3-step diagnostic to identify broken sales processes, explains the difference between \"Admin Drag\" (tasks AI should handle) and \"Relationship Moments\" (where humans must stay in control), and shares the counterintuitive truth about taking fewer calls to close more revenue. You'll learn: Why \"automating a broken process\" is the #1 reason AI pilots end up in \"Pilot Purgatory\" How to identify if your team is wasting capacity on leads that were never going to close Where AI actually fits in a high-converting sales workflow (hint: it's not messaging) The Sales Methodology Audit framework to run before your next AI investment Aleasha's methodology has helped clients achieve 80% lead conversion rates - without pressure tactics or massive AI stacks. Over 15 years in the sales trenches, she's helped sell tens of millions in offers by focusing on what most teams skip: a repeatable, authentic process built on clarity and connection. Your sales team isn't selling. They're updating CRM fields, doing prospect research, chasing down meeting notes - spending 70% of their time on what Mike Allton calls \"Admin Drag.\" And here's the kicker: You've probably already tried to fix this with an AI pilot. But six months later, the conversion rates are still stuck, the pipeline is still stalled, and you're wondering if you just wasted another chunk of budget on software that promised magic but delivered more logins your team ignores. Here's what nobody's telling you: The problem isn't the AI. The problem is that you're au…","meta_description":"If your sales team is stuck at 25% conversion despite investing in AI tools, this episode reveals why most AI pilots fail - and the sales methodology audi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2181,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/80-lead-conversion-without-ai-what-sales-expert-aleasha-bahr-knows-that-you-don-t/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/80-lead-conversion-without-ai-what-sales-expert-aleasha-bahr-knows-that-you-don-t.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}