{"podcast":{"title":"AI in Marketing: Unpacked","slug":"ai-in-marketing-unpacked-7046373","podcast_index_feed_id":7046373,"rss_url":"https://www.spreaker.com/show/6201017/episodes/feed","website_url":"https://www.spreaker.com/podcast/ai-in-marketing-unpacked--6201017","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/840f61fce31810c78bd205e59e89b04d.jpg","author":"Mike Allton","episode_count":124,"summary":"Welcome to \"AI in Marketing Unpacked\" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? \"AI in Marketing Unpacked\" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an exp…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373"},"episode":{"title":"$1M in Sales in 6 Months Using AI Voice Agents - Thoughtly's Will Del Principe on the Agentic Shift","slug":"1m-in-sales-in-6-months-using-ai-voice-agents-thoughtly-s-will-del-principe-on-the-agentic-shift","published_at":"2026-02-10T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/1m-in-sales-in-6-months-using-ai-voice-agents-thoughtly-s-will-del-principe-on-the-agentic-shift","show_page_url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373","url":"https://www.spreaker.com/episode/1m-in-sales-in-6-months-using-ai-voice-agents-thoughtly-s-will-del-principe-on-the-agentic-shift--69950543","audio_url":"https://api.spreaker.com/download/episode/69950543/mpnl5872943354.mp3","summary":"$1M in sales. $500K saved. Zero new headcount. Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you're debating whether to hire two more SDRs, your competitors have stopped asking \"Who do I hire next?\" and started asking \"What system do I build next?\" Will Del Principe (Growth & Solutions Engineering Leader at Thoughtly) reveals how AI voice agents have crossed the quality threshold - handling objections, qualifying leads, and booking meetings at scale. Will personally drove close to $1M in sales in 6 months using voice agent workflows, and his clients are generating hundreds of thousands per month by reactivating dead pipeline. You'll learn: Why voice agents are fundamentally different from chatbots (and why that matters for stalled pipeline) How to design re-engagement campaigns that resurrect cold leads without damaging your brand Quality benchmarks for evaluating voice AI providers (70% of prospects don't detect it's AI) The mindset shift from headcount scaling to system architecture The low-risk pilot strategy for testing voice agents this quarter Who this is for: VPs of Sales, CROs, and RevOps Directors in mid-market to enterprise B2B who need workflow architecture that produces measurable P&L impact - not pilot purgatory. Download the free Executive Guide to Shadow AI at theaihat.com/shadow-ai CHAPTERS: 00:00 - Introduction: The Efficiency Crisis Killing Your Pipeline02:08 - Your Sales Team Isn't Lazy - They're Drowning in Admin Drag03:27 - Meet Will Del Principe: $1M in Sales Using AI Voice Agents03:58 - The Coffee Invitation: When AI Crossed the Uncanny Valley06:00 - What Is a Voice Agent? (And Why It's Not Just Another Chatbot)08:05 - The Podcast Guest Analogy: How AI Removes Bottlenecks Without Re…","meta_description":"$1M in sales. $500K saved. Zero new headcount. Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you'…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1941,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-in-marketing-unpacked-7046373/episodes/1m-in-sales-in-6-months-using-ai-voice-agents-thoughtly-s-will-del-principe-on-the-agentic-shift/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-in-marketing-unpacked-7046373/1m-in-sales-in-6-months-using-ai-voice-agents-thoughtly-s-will-del-principe-on-the-agentic-shift.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}