{"podcast":{"title":"AI at Work","slug":"ai-at-work-7563679","podcast_index_feed_id":7563679,"rss_url":"https://api.riverside.fm/hosting/AWt85fIR.rss","website_url":"https://ascendlabs.ai/podcast","image_url":"https://hosting-media.riverside.com/media/podcasts/e3d1894d-98fc-4002-980b-87551e9b63b9/logos/51346e29-43ee-4db4-9765-75b58f27b8ab.png","author":"Matt Graham, Kevin Williams","episode_count":41,"summary":"AI at Work is hosted by Matt Graham (CEO of Rapid Dev) and Kevin Williams (CEO of Ascend Labs). Each week delivers actionable insights on how artificial intelligence is reshaping jobs today, and how you can use it to advance your career. We unpack real-world tools, automation workflows, and emerging roles so you can stop chasing hype and start using AI to get things done. Whether you’re an individual contributor, team lead, or business owner, we show you what to build, what to ask for, and what to look for in a workplace moving at machine-speed.","last_synced_at":"2026-09-11T20:20:42.761760+00:00","page_url":"https://stenobird.com/podcast/ai-at-work-7563679"},"episode":{"title":"When High Intent Clicks Meet Zero Discovery","slug":"when-high-intent-clicks-meet-zero-discovery","published_at":"2026-03-24T21:20:21+00:00","page_url":"https://stenobird.com/podcast/ai-at-work-7563679/when-high-intent-clicks-meet-zero-discovery","show_page_url":"https://stenobird.com/podcast/ai-at-work-7563679","url":"https://api.riverside.com/hosting-analytics/media/f0549171d6fda0e232dd39a192e0a0becd93bff42aba71c3c2ed1012cd36dbf2/eyJlcGlzb2RlSWQiOiJkNWJlNDBhNi03ZDUxLTQ0YmMtODk4Ny0zNTUyNzA5NzMzMmQiLCJwb2RjYXN0SWQiOiJlM2QxODk0ZC05OGZjLTQwMDItOTgwYi04NzU1MWU5YjYzYjkiLCJhY2NvdW50SWQiOiI2MDdjNWM5MmU4YjZhMjQ3ZDYzZTNjZTUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljMmM1MTBhZmY2MGYwNTdhMTRhMmY0L2FpLWF0LXdvcmstY29tcG9zZXItMjAyNi0zLTI0X18xOC04LTMyLm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/f0549171d6fda0e232dd39a192e0a0becd93bff42aba71c3c2ed1012cd36dbf2/eyJlcGlzb2RlSWQiOiJkNWJlNDBhNi03ZDUxLTQ0YmMtODk4Ny0zNTUyNzA5NzMzMmQiLCJwb2RjYXN0SWQiOiJlM2QxODk0ZC05OGZjLTQwMDItOTgwYi04NzU1MWU5YjYzYjkiLCJhY2NvdW50SWQiOiI2MDdjNWM5MmU4YjZhMjQ3ZDYzZTNjZTUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljMmM1MTBhZmY2MGYwNTdhMTRhMmY0L2FpLWF0LXdvcmstY29tcG9zZXItMjAyNi0zLTI0X18xOC04LTMyLm1wMyJ9.mp3","summary":"Google's AI overviews now dominate 84% of retail searches, fundamentally changing how customers discover businesses. In this episode, Kevin Williams and Eli explore the shift to zero-click commerce and what it means for organizations that depend on organic traffic. The traditional SEO playbook is dying as AI-powered search results provide answers without sending users to websites. This creates a winner-take-all dynamic where only one or two brands get recommended, making the stakes higher than ever for businesses that rely on search traffic. We dive deep into the practical implications: how schema markup matters more than keywords, why Answer Engine Optimization (AEO) differs from traditional SEO, and what measurement tools actually work in this new landscape. Plus, the surprising upside - while traffic volume decreases, conversion rates for clicks that do come through are jumping to 11.5% versus the industry average of 2.5%. Key Topics Covered: ✅ Zero-click commerce and the death of the 10 blue links model ✅ Answer Engine Optimization vs Generative Engine Optimization ✅ Schema markup and structured data strategies ✅ Why external reputation building now matters more than website optimization ✅ Measurement tools and share of voice tracking ✅ The winner-take-all dynamics of AI search results ✅ High-intent traffic conversion advantages ✅ Black hat tactics emerging in AI search manipulation TIMESTAMPS: 00:00 — Intro and Spring Cleaning with AI 05:30 — Google AI Overviews Dominating Search 12:40 — Zero-Click Commerce Reality 18:20 — High Intent vs Volume Trade-offs 25:10 — Answer Engine vs Generative Engine Optimization 32:30 — Schema Markup and Structured Data 38:45 — Team of One: Agency Case Study 45:20 — Token Economics and Utility Pricing 55:40 — Platform Lock-in and De…","meta_description":"Google's AI overviews now dominate 84% of retail searches, fundamentally changing how customers discover businesses. In this episode, Kevin Williams and E…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3526,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ai-at-work-7563679/episodes/when-high-intent-clicks-meet-zero-discovery/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ai-at-work-7563679/when-high-intent-clicks-meet-zero-discovery.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}