{"podcast":{"title":"AgWatchers","slug":"agwatchers-844028","podcast_index_feed_id":844028,"rss_url":"https://feed.podbean.com/agwatchers/feed.xml","website_url":"https://agwatchers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8702825/final6.jpg","author":"Andrew Whitelaw & Matt Dalgleish","episode_count":336,"summary":"The AgWatchers podcast contains a mixture of interviews showcasing those involved in the agricultural supply chain, along with agricultural commodity market updates from the hosts Andrew Whitelaw and Matt Dalgleish. Expect serious discussions conducted in a light hearted manner.","last_synced_at":"2026-07-07T16:18:33.182358+00:00","page_url":"https://stenobird.com/podcast/agwatchers-844028"},"episode":{"title":"How to Talk Ag Without Boring Everyone Senseless","slug":"how-to-talk-ag-without-boring-everyone-senseless","published_at":"2026-05-14T02:45:25+00:00","page_url":"https://stenobird.com/podcast/agwatchers-844028/how-to-talk-ag-without-boring-everyone-senseless","show_page_url":"https://stenobird.com/podcast/agwatchers-844028","url":"https://agwatchers.podbean.com/e/how-to-talk-ag-without-boring-everyone-senseles/","audio_url":"https://mcdn.podbean.com/mf/web/uuf8ay8afkvyygy9/how_to_communicateadn4v.mp3","summary":"Shannon Beattie, founder of Bush and Beyond Media, joins Ag Watchers to talk all things agricultural communication, storytelling and media. The conversation covers the difference between communications and marketing, why authenticity matters more than ever, and how agricultural industries can turn complex research, policy and technical information into messages people actually want to hear. Shannon also shares her views on presentation skills, the changing media landscape, the role of podcasts and social media, and why chasing viral content is often less useful than reaching the right audience with the right message. It is a practical and wide-ranging discussion for anyone involved in agriculture, advocacy, extension, media or industry communication.","meta_description":"Shannon Beattie, founder of Bush and Beyond Media, joins Ag Watchers to talk all things agricultural communication, storytelling and media. The conversati…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4427,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/agwatchers-844028/episodes/how-to-talk-ag-without-boring-everyone-senseless/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/agwatchers-844028/how-to-talk-ag-without-boring-everyone-senseless.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}