{"podcast":{"title":"Aggressively Human: For experts choosing expansion over extraction.","slug":"aggressively-human-for-experts-choosing-expansion-over-extraction-7113678","podcast_index_feed_id":7113678,"rss_url":"https://api.substack.com/feed/podcast/3116855.rss","website_url":"https://aggressivelyhuman.substack.com/podcast","image_url":"https://substackcdn.com/feed/podcast/3116855/292ee94694bd1b821f3bdf2d63f03e86.jpg","author":"Meg Casebolt & Jessica Lackey","episode_count":89,"summary":"Building expert businesses around expansion, not extraction.","last_synced_at":"2026-09-17T22:20:37.545205+00:00","page_url":"https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678"},"episode":{"title":"Using email as a service provider vs. creator with Bev Feldman","slug":"using-email-as-a-service-provider-vs-creator-with-bev-feldman","published_at":"2026-06-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/using-email-as-a-service-provider-vs-creator-with-bev-feldman","show_page_url":"https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678","url":"https://aggressivelyhuman.substack.com/p/76-email-for-service-providers","audio_url":"https://api.substack.com/feed/podcast/200301001/3033fa674f3327c1fbd92dd7af499bf2.mp3","summary":"Most email marketing advice gets written for one audience: other online business owners. The cadences, the launch sequences, the “reply and let me know what you think” CTAs — they all assume the person on the other end is in the same world you are. They’re not, if you’re a therapist or a financial advisor or a lactation consultant. Your clients may not reply to your emails with “loved this!”, don’t expect launches, and aren’t waiting for your next email. In this episode, we’re joined by returning guest Bev Feldman, email marketing strategist for credentialed professionals at Your Personal Tech Fairy . Bev recently repositioned her business to focus on credentialed service providers — and she’s having her best revenue months ever doing it. We talk with her about has changed in her business marketing, including the shift from “marketing” to “marketing AND sales,” replacing her freebie with a gated Services Guide, and the quarterly check-in email that’s converting her smaller, plateaued list better than it ever did when it was growing. We talk about why most credentialed pros either email too rarely (out of spam fear) or too often (copying content-creator cadences), why “top-of-mind selling” works better than launch selling for service providers, and the difference between a newsletter (selling ideas) and email marketing (selling products and services) — and why that distinction matters when everyone is being herded onto Substack. We also get into welcome sequences, the Expert’s Paradox, the Gmail open-rate drop, and what happens to a sales call when a Services Guide does the qualifying for you. * Why the online business email playbook doesn’t translate when your audience is consumers, not other online business owners * The two extremes Bev sees credentialed pros make — e…","meta_description":"Most email marketing advice gets written for one audience: other online business owners. The cadences, the launch sequences, the “reply and let me know wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3595,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/episodes/using-email-as-a-service-provider-vs-creator-with-bev-feldman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/using-email-as-a-service-provider-vs-creator-with-bev-feldman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}