{"podcast":{"title":"Agency Business","slug":"agency-business-7130692","podcast_index_feed_id":7130692,"rss_url":"https://feeds.captivate.fm/agency-business/","website_url":"https://agency-business.captivate.fm","image_url":"https://artwork.captivate.fm/2fc62981-034f-40ee-927f-9c97e3ccc586/q5PqfVtgMuYY_i7CxlXCINQU.png","author":"Brian Wieser and Olivia Morley","episode_count":71,"summary":"Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/agency-business-7130692"},"episode":{"title":"#62: Wpromote CEO Andrea Bendzick","slug":"62-wpromote-ceo-andrea-bendzick","published_at":"2026-03-16T10:00:00+00:00","page_url":"https://stenobird.com/podcast/agency-business-7130692/62-wpromote-ceo-andrea-bendzick","show_page_url":"https://stenobird.com/podcast/agency-business-7130692","url":"https://agency-business.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/f150bcdc-b2af-4dbc-aae2-1814d83c0958.mp3","summary":"Welcome to Agency Business. This week, Brian and Olivia interview Andrea Bendzick , CEO of independent digital agency, Wpromote . The group discusses Wpromote's recent acquisition of Giant Spoon and what it signals for the future of advertising agencies, including the convergence of creative and performance marketing. Drawing on her background in finance and technology, Bendzick explains why the traditional divide between brand and performance no longer reflects client needs, how Wpromote is integrating creative, media, and data through its PolarisIQ platform, and why the company is building a tech-enabled services model to drive measurable outcomes. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.","meta_description":"Welcome to Agency Business. This week, Brian and Olivia interview Andrea Bendzick , CEO of independent digital agency, Wpromote . The group discusses Wpro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1877,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/62-wpromote-ceo-andrea-bendzick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/agency-business-7130692/62-wpromote-ceo-andrea-bendzick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}