{"podcast":{"title":"Agency Business","slug":"agency-business-7130692","podcast_index_feed_id":7130692,"rss_url":"https://feeds.captivate.fm/agency-business/","website_url":"https://agency-business.captivate.fm","image_url":"https://artwork.captivate.fm/2fc62981-034f-40ee-927f-9c97e3ccc586/q5PqfVtgMuYY_i7CxlXCINQU.png","author":"Brian Wieser and Olivia Morley","episode_count":71,"summary":"Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/agency-business-7130692"},"episode":{"title":"#54: Why agencies need to move beyond production in the age of AI. With Dean Broadhead","slug":"54-why-agencies-need-to-move-beyond-production-in-the-age-of-ai-with-dean-broadhead","published_at":"2026-01-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/agency-business-7130692/54-why-agencies-need-to-move-beyond-production-in-the-age-of-ai-with-dean-broadhead","show_page_url":"https://stenobird.com/podcast/agency-business-7130692","url":"https://agency-business.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/a2b1706b-23cd-465f-907f-a45ae44970a4.mp3","summary":"Welcome to Agency Business. Brian and Olivia interview Dean Broadhead , founder of independent agency, Broadhead about how agencies should rethink production, talent, and investment as AI reshapes how work gets done. Drawing on his “stop making shoes” framework, Dean explains why agencies should focus less on long-tail production and more on strategy, creativity, and risk mitigation, using AI to create space for higher-value work rather than replace it. The conversation also explores culturally led AI adoption, proprietary platforms built around subscription models, capital allocation decisions — including exiting an ESOP — and why independents may be better positioned to stay closely connected to clients as holding companies navigate structural change. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.","meta_description":"Welcome to Agency Business. Brian and Olivia interview Dean Broadhead , founder of independent agency, Broadhead about how agencies should rethink product…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1871,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/54-why-agencies-need-to-move-beyond-production-in-the-age-of-ai-with-dean-broadhead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/agency-business-7130692/54-why-agencies-need-to-move-beyond-production-in-the-age-of-ai-with-dean-broadhead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}