{"podcast":{"title":"Agency Business","slug":"agency-business-7130692","podcast_index_feed_id":7130692,"rss_url":"https://feeds.captivate.fm/agency-business/","website_url":"https://agency-business.captivate.fm","image_url":"https://artwork.captivate.fm/2fc62981-034f-40ee-927f-9c97e3ccc586/q5PqfVtgMuYY_i7CxlXCINQU.png","author":"Brian Wieser and Olivia Morley","episode_count":71,"summary":"Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/agency-business-7130692"},"episode":{"title":"#50: How independent agencies are competing by putting people first, with Morrison’s Amanda Forgione","slug":"50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione","published_at":"2025-12-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/agency-business-7130692/50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione","show_page_url":"https://stenobird.com/podcast/agency-business-7130692","url":"https://agency-business.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/ea568426-db87-406e-95fe-d484d24af5d7.mp3","summary":"This week Brian talks with Amanda Forgione, CEO of Morrison. We talk about many of the very human elements of running an independent agency with family roots in the industry, and contrast some of her agency's choices with those of the holding companies. The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com . Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday. Reach Out Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color. 📬 Pitch a guest or inquire about sponsorships: 📩 Brian at  brian@madisonandwall.com 📩 Olivia at  olivia@fusionfrontmedia.com Follow  Madison and Wall  and  FusionFront Media  on LinkedIn for updates. Explore Our Other Podcasts: 📊  The Madison and Wall Podcast  – Brian opens up about his latest work — plus crucial economic, financial, and industry trends. 🎬  Screen & Sponsor  – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.","meta_description":"This week Brian talks with Amanda Forgione, CEO of Morrison. We talk about many of the very human elements of running an independent agency with family ro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1859,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/agency-business-7130692/50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}