{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"You Can’t Scale Chaos: Why Project Management Matters in AEC","slug":"you-can-t-scale-chaos-why-project-management-matters-in-aec","published_at":"2026-09-02T10:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/you-can-t-scale-chaos-why-project-management-matters-in-aec","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19705733-you-can-t-scale-chaos-why-project-management-matters-in-aec.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19705733-you-can-t-scale-chaos-why-project-management-matters-in-aec.mp3","summary":"Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing teams juggle their own budgets, deadlines, and quality standards every week. Listen in as Katie Cash talks with Meredith Schroeder, Director of Operations at Smartegies, about why AEC marketing departments need real project management systems, not...","meta_description":"Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that k…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3060,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/you-can-t-scale-chaos-why-project-management-matters-in-aec/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/you-can-t-scale-chaos-why-project-management-matters-in-aec.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}