{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab","slug":"why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab","published_at":"2026-04-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19014003-why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19014003-why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab.mp3","summary":"Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm’s growth strategy. Podcasting goes far beyond content creation; it’s a strategic driver for relationships, reputation, and revenue. From podcast guesting to launching your own show, Katie and Tom discuss how architects, engineers, ...","meta_description":"Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joini…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3126,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}