{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Why Case Study Stories Matter More Than Ever with Leslie Blaize","slug":"why-case-study-stories-matter-more-than-ever-with-leslie-blaize","published_at":"2025-07-28T15:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-case-study-stories-matter-more-than-ever-with-leslie-blaize","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/17575458-why-case-study-stories-matter-more-than-ever-with-leslie-blaize.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/17575458-why-case-study-stories-matter-more-than-ever-with-leslie-blaize.mp3","summary":"People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cash to dig deep into the power of storytelling in AEC marketing. Together, they explore why a well-crafted client success story is more than a nice-to-have. It’s a bottom-of-the-funnel essential that helps position your firm as a trusted partner, even in unfamiliar markets...","meta_description":"People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2516,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/why-case-study-stories-matter-more-than-ever-with-leslie-blaize/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-case-study-stories-matter-more-than-ever-with-leslie-blaize.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}