{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"They Ask, You Answer: Winning Work Through Trust and Transparency in AEC","slug":"they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec","published_at":"2025-07-02T10:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/17431611-they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/17431611-they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.mp3","summary":"Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content. From overcoming outdated marketing norms to building trust through cost education, video, and self-service tools, Marcus lays out the new blueprint for becoming a known and trusted brand in a skeptical B2B world. By shifting focus from \"we\" language to \"you\"...","meta_description":"Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2438,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}