{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit","slug":"the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit","published_at":"2026-06-24T09:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19366700-the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19366700-the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit.mp3","summary":"AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside. Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, where JE Dunn built a dedicated vertical market model for its fast-growing industrial and manufacturing practice. He shares why a strong digital footprint now wins work from clients who find the firm on...","meta_description":"AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2985,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}