{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons","slug":"knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons","published_at":"2025-10-02T13:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/17944963-knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/17944963-knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.mp3","summary":"Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true competitive advantage. Together, they discuss the rise of knowledge management as a C-suite priority, the role of AI in accelerating KM 3.0, and why structured data matters more than ever for marketing and proposals. By focusing on people, process, technology...","meta_description":"Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2980,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}