{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Inside The Modern AEC Marketer with Judy Sparks","slug":"inside-the-modern-aec-marketer-with-judy-sparks","published_at":"2026-05-06T09:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/inside-the-modern-aec-marketer-with-judy-sparks","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19121999-inside-the-modern-aec-marketer-with-judy-sparks.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19121999-inside-the-modern-aec-marketer-with-judy-sparks.mp3","summary":"The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you work. Judy Sparks, Founder and CEO of Smartegies and Amazon bestselling author of \"The Modern AEC Marketer,\" joins Katie Cash for a candid milestone conversation. This is episode 100, and they are celebrating with some long-overdue industry truths. The way you...","meta_description":"The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2906,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/inside-the-modern-aec-marketer-with-judy-sparks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/inside-the-modern-aec-marketer-with-judy-sparks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}