{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning","slug":"how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning","published_at":"2026-08-12T10:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19613498-how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19613498-how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning.mp3","summary":"Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Facilities at UNC-Chapel Hill. Howard has spent more than two decades on both sides of the design and construction table. He built his career in private practice, including 21 years as a Partner and Principal at Lord, Aeck and Sargent, before moving into owners...","meta_description":"Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2561,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}