{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"From Proposal Production to Strategy: How AEC Marketing Must Change","slug":"from-proposal-production-to-strategy-how-aec-marketing-must-change","published_at":"2026-07-22T09:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/from-proposal-production-to-strategy-how-aec-marketing-must-change","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/19476696-from-proposal-production-to-strategy-how-aec-marketing-must-change.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/19476696-from-proposal-production-to-strategy-how-aec-marketing-must-change.mp3","summary":"AI promised AEC marketing teams more speed. What it delivered was a mirror. Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow, and what has simply been exposed rather than fixed. Rachelle brings a rare dual perspective, having led marketing and proposals inside an architecture firm before moving to the vendor side, and she is direct about where AI creates real value and w...","meta_description":"AI promised AEC marketing teams more speed. What it delivered was a mirror. Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at Op…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2306,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/from-proposal-production-to-strategy-how-aec-marketing-must-change/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/from-proposal-production-to-strategy-how-aec-marketing-must-change.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}