{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon","slug":"aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon","published_at":"2026-03-11T08:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/18732771-aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/18732771-aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.mp3","summary":"Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional leadership to activating entertainment as a marketing currency, Emily shares how intentional collaboration between marketing and the C-suite is reshaping the f...","meta_description":"Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}