{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"AEC Marketing Budgeting From the Ground Up with Jason Kruger","slug":"aec-marketing-budgeting-from-the-ground-up-with-jason-kruger","published_at":"2025-11-13T20:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/aec-marketing-budgeting-from-the-ground-up-with-jason-kruger","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/18186748-aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/18186748-aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.mp3","summary":"Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason also shares how firms can safeguard cash flow...","meta_description":"Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kru…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2448,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/aec-marketing-budgeting-from-the-ground-up-with-jason-kruger/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}