{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"HELI-D CEO Simon Powell on Turning the Sky Into Digital Media","slug":"heli-d-ceo-simon-powell-on-turning-the-sky-into-digital-media","published_at":"2026-05-21T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/heli-d-ceo-simon-powell-on-turning-the-sky-into-digital-media","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE1210519949.mp3","audio_url":"https://traffic.megaphone.fm/EAATE1210519949.mp3","summary":"In this episode of the AdTechGod Pod, Simon Powell, CEO of HELI-D, shares how his company is redefining out-of-home advertising with flying digital billboards attached to helicopters. From launching campaigns for MTV, Disney, Pepsi, Xbox, and VaynerX to creating immersive aerial activations that generate massive earned media, Simon breaks down the future of flying digital media and why emotional, high-impact advertising still matters. The conversation explores the evolution of aerial advertising, the technology powering HELI-D's LED helicopter screens, QR code engagement at massive live events, and what comes next for digital out-of-home, including drones and integrated media experiences. Takeaways HELI-D evolved from traditional helicopter banners into fully digital flying LED billboards. Simon Powell transitioned from investment banking into aviation and advertising entrepreneurship. Early innovation included projection technology that turned helicopter banners into flying cinema screens. HELI-D’s breakthrough campaign debuted at the MTV VMAs with Viacom in 2016. Disney partnered with HELI-D for large-scale experiential aerial activations. The company has executed campaigns for Pepsi, Star Trek, Catch-22, Xbox, and VaynerX. COVID accelerated the development of HELI-D’s scalable LED screen technology. The aerial ads create strong emotional reactions because of their size, movement, sound, and visibility. HELI-D campaigns generate significant earned media through social sharing and inbound audience engagement. QR code campaigns achieved massive interaction rates at live sporting events like the Melbourne Cup. HELI-D partnered with Blue Bite for mobile retargeting and shadow fencing at Possible. Xbox used Heli-D to create a flying live gaming experience with zero-latenc…","meta_description":"In this episode of the AdTechGod Pod, Simon Powell, CEO of HELI-D, shares how his company is redefining out-of-home advertising with flying digital billbo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":988,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/heli-d-ceo-simon-powell-on-turning-the-sky-into-digital-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/heli-d-ceo-simon-powell-on-turning-the-sky-into-digital-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}