{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization","slug":"ep-140-every-visitor-counts-lori-tavoularis-on-ai-agents-and-publisher-monetization","published_at":"2026-06-30T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-140-every-visitor-counts-lori-tavoularis-on-ai-agents-and-publisher-monetization","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE1903298009.mp3","audio_url":"https://traffic.megaphone.fm/EAATE1903298009.mp3","summary":"How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family. Takeaways How AI agents optimize publisher revenue beyond traditional ads. Why engagement matters more than impressions. MULA's vision for commerce, newsletters, and CTV monetization. Separating AI hype from real business value. Leadership lessons from startups, publishing, and revenue growth. Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1641,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-140-every-visitor-counts-lori-tavoularis-on-ai-agents-and-publisher-monetization/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-140-every-visitor-counts-lori-tavoularis-on-ai-agents-and-publisher-monetization.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}