{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 136: How Self-Service Advertising is Transforming Publisher Revenue with Ray Adamson at DanAds","slug":"ep-136-how-self-service-advertising-is-transforming-publisher-revenue-with-ray-adamson-at-danads","published_at":"2026-06-02T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-136-how-self-service-advertising-is-transforming-publisher-revenue-with-ray-adamson-at-danads","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE6319470086.mp3","audio_url":"https://traffic.megaphone.fm/EAATE6319470086.mp3","summary":"In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds, discusses the evolution of self-service advertising, automation in ad operations, and the publisher monetization strategies, and how AI is reshaping the future of ad tech. Learn how leading Publishers are unlocking new revenue streams and improving efficiency through self-service platforms. Takeaways Automation is becoming a business imperative in ad operations. DanAds helps publishers unlock new advertiser segments. Self-service complements sales teams rather than replacing them. Successful self-service programs require active promotion DanAds offers more than self-service technology AI is reshaping operational workflows The future belongs to creative media leaders and innovative ad tech partners. Chapters 00:00 Introduction to Ray Adamson and DanAds 01:25 Ray's Journey into Ad Tech and Career Evolution 03:55 How Ad Operations Have Changed Over the Years 05:50 What DanAds Brings to the Market 07:55 The Rise of Self-Service Advertising Platforms 08:33 Build vs. Buy: Publisher Self-Service Strategies 10:09 The Impact of Self-Service on Sales Teams 10:54 Expanding Revenue Through Long-Tail Advertisers 13:19 Common Misconceptions About Self-Service Advertising 15:05 Publisher Playbooks and Marketing Support 15:52 Integrations, Workflow Automation, and Monetization Services 17:57 Which Publishers Benefit Most from DanAds? 20:28 The Future of Ad Tech, AI, and Automation 22:43 Final Thoughts and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds, discusses the evolution of self-service advertising, automation in ad…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1417,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-136-how-self-service-advertising-is-transforming-publisher-revenue-with-ray-adamson-at-danads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-136-how-self-service-advertising-is-transforming-publisher-revenue-with-ray-adamson-at-danads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}