{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 135: Crafting Big Ideas: Gina Michnowicz on Creativity, AI, and Experiential Marketing","slug":"ep-135-crafting-big-ideas-gina-michnowicz-on-creativity-ai-and-experiential-marketing","published_at":"2026-05-26T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-135-crafting-big-ideas-gina-michnowicz-on-creativity-ai-and-experiential-marketing","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE5642901971.mp3","audio_url":"https://traffic.megaphone.fm/EAATE5642901971.mp3","summary":"In this episode, Gina Michnowicz, CEO of The Craftsman, joins AdTechGod to discuss building a creative agency focused on storytelling, experiential marketing, and integrated campaigns for global brands like Cisco, Disney, Marvel, and Godiva. Gina shares her journey from digital consulting to launching The Craftsman, how creative ideas come to life across physical and digital experiences, and why human creativity still matters in the age of AI. From building a 3,000-chocolate-bar train for Godiva and 20th Century Fox to discussing the future of branded content and creators, this conversation dives deep into the evolving world of marketing and advertising. Takeaways Human creativity remains essential despite advances in AI. Great marketing ideas come from non-linear creative thinking. Experiential campaigns work best when integrated with digital and PR. AI is useful for productivity, but not for original ideas. Emotional storytelling is difficult for AI to replicate. Brand awareness and experiential marketing are becoming more valuable. Creators will need to focus on authentic and original content. The best campaigns connect people emotionally to brands. Chapters 00:00 Gina Michnowicz joins the podcast and introduces The Craftsman. 01:09 Gina shares her journey from consulting to founding her agency. 03:44 How The Craftsman works with brands like Disney, Cisco, and Godiva. 06:32 Building integrated campaigns that combine experiential, PR, and social. 07:06 The story behind the 3,000 chocolate bar Godiva train campaign. 09:42 How Gina’s digital background shaped her creative approach. 11:12 Gina’s perspective on AI in creativity and advertising. 14:21 Why AI struggles with original creative ideas. 17:46 The emotional gap between AI-generated and human-made content. 20:45…","meta_description":"In this episode, Gina Michnowicz, CEO of The Craftsman, joins AdTechGod to discuss building a creative agency focused on storytelling, experiential market…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1429,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-135-crafting-big-ideas-gina-michnowicz-on-creativity-ai-and-experiential-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-135-crafting-big-ideas-gina-michnowicz-on-creativity-ai-and-experiential-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}