{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 132 Programmatic, Fragmentation, and the AI Power Shift with Tom Burke from AI Digital","slug":"ep-132-programmatic-fragmentation-and-the-ai-power-shift-with-tom-burke-from-ai-digital","published_at":"2026-05-05T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-132-programmatic-fragmentation-and-the-ai-power-shift-with-tom-burke-from-ai-digital","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE9606251575.mp3?updated=1777983619","audio_url":"https://traffic.megaphone.fm/EAATE9606251575.mp3?updated=1777983619","summary":"Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape. From his journey through AOL Basis and PMG to leading an AI native consultancy, Tom shares insights on fragmentation innovation and what it takes to stay competitive in today’s ad tech ecosystem Takeaways Programmatic has become too complex for simple in housing strategies Fragmentation is a challenge but also a massive opportunity AI Digital Open Garden approach prioritizes flexibility across platforms AI is moving toward becoming the operating system of marketing Success in the AI era depends on identifying what makes you uniquely valuable Chapters 00:00 Introduction to Tom Burke and AI Digital 01:15 Tom’s journey from Boston Globe to ad tech leadership 02:54 Why Tom joined AI Digital 04:13 What AI Digital does and its three core pillars 07:51 The evolution of housing programmatic 09:52 How agencies are adapting their pitches 11:30 The economics and challenges of in housing 13:25 How AI Digital supports brands and agencies 14:56 Key trends shaping the future of advertising 16:50 The role of AI and what is coming next Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":976,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-132-programmatic-fragmentation-and-the-ai-power-shift-with-tom-burke-from-ai-digital/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-132-programmatic-fragmentation-and-the-ai-power-shift-with-tom-burke-from-ai-digital.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}